Why does homegrown fashion in India carry a hefty price tag?

By Neharika Manjani
16 January, 2023

Why does homegrown fashion in India carry a hefty price tag?

By Neharika Manjani
16 January, 2023

From prioritising personalisation to emphasising on eco-friendly practices, four founders of the country’s coolest labels explain what ups the prices of their products

You don’t have to dig too deep to discover that there has been a surge in the number of homegrown labels in India in recent times. If you spend a few minutes scrolling through the Instagram accounts of influencers closer to home, it won’t be long before you unearth a lengthy, diverse list of Indian designers and labels. However, despite this sudden proliferation of options, several shoppers still struggle to seamlessly incorporate local brands into their wardrobes for one key reason–the hefty price tags that often accompany the creations. To better understand what contributes to the cost of homegrown fashion, we reach out to four industry insiders. 

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