Varana's Sujata Keshavan on creating a homegrown brand for the international market

By Hanadi M Habib
19 December, 2022

Varana's Sujata Keshavan on creating a homegrown brand for the international market

By Hanadi M Habib
19 December, 2022

Launched on the trendy Dover Street in London, Varana’s contemporary silhouettes echo quiet luxury, paying tribute to India’s rich craft and textile history. Its co-founder, Sujata Keshavan, tells us more about the brand

From being primarily known for ethnic wear and bridal wear, Indian creations by fashion brands in the country are increasingly gracing red carpets across the world. With more and more designers going global (Anita Dongre and Sabyasachi have their respective stores in New York; Nappa Dori in London and Dubai), it is clear that there is a demand for the country's talent abroad. In recent times, however, homegrown labels are focusing on retailing made-in-India contemporary wear internationally–for instance, Ruchika Sachdeva's clothing line Bodice retails at Harvey Nichols in London, and you can find Verandah's signature resort-wear dresses at Bergdorf Goodman. Similarly, Varana, a Bengaluru-born label that creates sophisticated ready-to-wear steeped in Indian heritage, opened its flagship store in London's trendy Mayfair district in 2017.

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