main-1

THE INDEPENDENT MENSWEAR LABELS YOU NEED TO KNOW ABOUT

FASHION
By Shivangi Lolayekar
05 April, 2022
main-1

Your style journey starts here

In a digital world of buzzing notifications, full-on reels, gazillion ads and endless Instagram scrolling, it’s supposed to be easy as hell to discover cool new labels, especially when they’re right around the corner (thank god for AI). But in reality, it’s been harder than ever. And here’s why: the past two years has seen a massive surge in innovative and disruptive homegrown menswear brands—from a radical label promoting womenswear for men and a Mumbai-based designer that’s sitting atop the street style food chain to a Delhi-based boutique that uses traditional techniques, inspired by the Himalayas, for clothes every guy should be wearing. So, to make your life simpler, we’ve filtered out the clutter and picked only the best ones that are well worth checking out.

+1
1/7

CityOf

After giving men their wardrobe’s bread and butter (doesn’t matter how ‘with it’ you are, every guy needs a couple of shirts), Bombay Shirt Company’s founder Akshay Narvekar is now stuffing your closet with tailored luxury basics by way of his label CityOf. Solid T-shirts, shorts and sweats that are comfy and high on quality. Most importantly, the Mumbai-based brand erases Marks & Spencer and Jockey from your fashion vocabulary. Even while sleeping.

Prices starting from: ₹890

Available at: Bombay Shirt Company

READ MORE
empty
WATCHES
Why the smartwatch has become the most popular wearable tech
By Pablo Chaterji
empty
FASHION
Everything you're wearing is dictated by a sporting giant
By Shivangi Lolayekar
empty
SNEAKERS
The most anticipated sneaker collaborations of 2022
By Shivangi Lolayekar