Why are Indian influencers launching so many beauty brands?

By Sneha Mankani
13 May, 2022

Why are Indian influencers launching so many beauty brands?

By Sneha Mankani
13 May, 2022

Influencers have always served as the faces of beauty brands. Now they’re going ahead and making their own

When it comes to our beauty purchases, we’ve always had a bit of help (sometimes subconsciously) from catalysts towards making that final choice. Whether it’s asking your hairdresser to give you bangs like Brigitte Bardot or that instinctive lure towards an exact shade of red lipstick you probably grew up watching your mum wear, connections help us foresee the benefits of beauty products through someone else’s experience, thus making it easy to believe, and want.

Aanam Chashmawala has 313k followers on Instagram and 250k+ YouTube subscribers.

Through her debut product, she gave her followers bullet lipsticks that are as matte as they are buttery.

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