THE RISE OF EDITORIAL MAKE-UP

By Ria Bhatia
30 November, 2022

THE RISE OF EDITORIAL MAKE-UP

By Ria Bhatia
30 November, 2022

Editorial make-up isn’t just relegated to the pages of glossy magazines and runways anymore. It’s making its way into the mainstream with beauty enthusiasts devising their own versions

 TikTok and Instagram trends like glazed doughnut skin, soap brows and sun-kissed blush are by-products of the odyssey towards embracing voguish editorial make-up and making it one’s own. Editorial make-up, celebrity make-up artist Florian Hurel says, “can be simple, clean beauty looks or extravagant creations  that are not worn everyday.” For editorial make-up expert artist Mitesh Rajani, it [editorial make-up] is less technical and  more creative. 

A tool for self-expression

 Comparing it to conventional make-up, Kritika Gill, a Mumbai-based make-up artist,says editorial make-up is, “more about inhabiting a personality and making a statement, even if it’s not [necessarily] flattering or pretty in the conventional sense.” There’s no cookie-cutter mould make-up fits into today. From a ‘no-make-up make-up’ look to neon pink and electric blue eyes, there’s a safe space for everyone.

Content creator Aashna Shroff agrees, “Make-up is very therapeutic for me. If I feel down, or find myself in a rut creatively,, I  play with  make-up and feel better instantly. I usually go with the flow, whether I feel like embracing colours or neutrals on a particular day. This is how I express myself through make-up.” One can perceive editorial make-up as an apparatus of story-telling and mood-setting or, perhaps, a way to emotionally express oneself—after all, haven’t we all put on a red lip for an instant pick-me-up?

“Through influencers, people see non-celebrities wearing editorial make-up, which leaves them majorly influenced,” believes Savleen Manchanda. Image: Instagram.com/rowisingh

Start with the Euphoria-inspired embellished eyes. “You don’t need mad make-up skills to create an embellished look,” says Florian Hurel. Image: Instagram.com/the.vogue.vanity

“With the new-age influencers, no look is out of bounds. It’ll only get bigger and better. Anyone can be who they want with make-up,” says Kritika Gill. Instagram.com/justdeepdrama

Today,  run-of-the-mill make-up is slowly being replaced in vanity kits; it is not just a medium to correct and beautify. “Previously, there were a lot of stigmas attached to make-up; today, that’s not the case. You can, in fact, express who you are through make-up. People are having fun with make-up, and it’s reflective of their mood,” says Savleen Manchanda, a celebrity make-up artist.

Talking about the evolution of make-up, Shroff believes there is a new trend every few months. “I am enjoying how make-up is being used as a form of self-expression, and not just by women. It’s an art form; whether it’s a bold, fun editorial look or something natural. Whether it’s bringing back trends from the 1990s or creating new ones, the amount of creativity one sees online is proof that there’s no limit when it comes to creativity in make-up.”

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