Community is at the core of a successful business—six founders tell us why

By Ria Bhatia
17 October, 2023

Community is at the core of a successful business—six founders tell us why

By Ria Bhatia
17 October, 2023

Creating a community guarantees success that goes beyond retention, making it a resourceful investment for the beauty and wellness industry

The consumer has always been the king in theory. Today, however, it is more true than ever, in practice. From lucrative discounts and modestly-priced kits to informative events, masterclasses and a whole nexus of digital communication through social media channels, there’s a plethora of efforts undertaken by brands to make them relevant, relatable, and reliable. How do brands manage to do all of this successfully? Through a community. This is why, it doesn’t come as a surprise that brands, especially beauty brands that rely heavily on experiential marketing, invest prolifically in community-building.