Last week, Shilpa Sharma, founder of the bespoke travel agency Breakway, received an email from a “20-something girl from the UK”. “‘My mother is an event florist,’ she wrote,” recounts Sharma, “‘and I see a huge amount of flowers being wasted on a daily basis. I want to come to India and see what I can do around floral waste, and if I can put it to good use perhaps in printing textiles; maybe launch my own line at home. Who can I meet?’”