How textile trails across India hold potential to boost tourism if done right

By Nidhi Gupta
17 October, 2023

How textile trails across India hold potential to boost tourism if done right

By Nidhi Gupta
17 October, 2023

The growing popularity of textile tourism in the country can only be sustained if it goes beyond merely displaying the handiwork of these indigenous cultures

Last week, Shilpa Sharma, founder of the bespoke travel agency Breakway, received an email from a “20-something girl from the UK”. “‘My mother is an event florist,’ she wrote,” recounts Sharma, “‘and I see a huge amount of flowers being wasted on a daily basis. I want to come to India and see what I can do around floral waste, and if I can put it to good use perhaps in printing textiles; maybe launch my own line at home. Who can I meet?’”

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